SO YOU'VE MADE A MOVIE!

DISTRIBUTION

Note: The following section should be reviewed in conjunction with other information pertaining to distribution that is described under “Social Media Marketing & Online Distribution” on the Movie Making Guidelines page.

Understanding Video On Demand (VOD)

It used to be that an indie filmmaker’s great movie would become the magnificent labor of love project of their life, but eventually would end up unable to go anywhere. At best, it would be saved onto a DVD and then given to members of the cast and crew as an expression of the producer’s appreciation for their services. It might have made it to a film festival for a gala premiere, but having not been picked up by any film distributor, the movie would then be relegated to being viewable only through this one hard copy medium and only by the few who possessed it. But this all changed with the advent of the Internet and its online capabilities, and more specifically, with the development of Video On Demand or “VOD.” VOD means viewers can watch content whenever they choose, rather than at a scheduled broadcast time (e.g. how network and cable television viewing works). There are essentially three types of VOD. Advertising Video On Demand or AVOD is free to the public but has commercial advertisements that play prior to, during, and sometimes after, the streaming content. Accessing the streaming video services of Roku (and in specific the Roku Channel), for example, is an AVOD system. The viewer does not have to pay anything (except to buy a Roku streaming player or Roku TV to access the channel). Any ad revenue earned is shared with the content provider. Subscription Video On Demand or SVOD is where the viewer pays a subscription fee for a period of time in order to watch the content. Amazon Prime is an example of this. A percentage of revenue earned, based on the number of viewers of the content, is shared with the content owner. Transactional Video On Demand or TVOD is when the viewer pays to either watch, or own, the content. Purchasing or renting a song on iTunes is an example of TVOD. When content is sold to consumers in this manner, the content provider receives a share of those sales. Today, there exists hundreds of online movie platforms that stream movies for the public via AVOD, SVOD, and TVOD. Platforms may offer just one VOD method, a combination of two methods, or all three.

Amazon

One of the major players in the VOD landscape is Amazon. In many cases, YBS can upload a finished LegacyVision Film onto Amazon,* through its own Prime Video Direct (PVD) platform, where it can be sold (both for rent and purchase). Once on Amazon, viewers across the U.S. as well as the United Kingdom will have access to it. In addition, because of YBS’ association with Filmhub (see below), distribution can involve many other English speaking countries through its Amazon Prime Video platform (see the Filmhub Amazon Prime Video Distribution Note).

*Note: Amazon does maintain sole discretionary rights in terms of what movies are accepted, as well as for the duration of time that any accepted movie remains on its platform, and their decisions are final and cannot be appealed.

The Amazon Landing Page For A Boy, A Girl And A Dead Cat After It Was Initially Uploaded

A great benefit in YBS maintaining its own Amazon Prime Video Direct (PVD) account is that valuable reports are available on a daily basis. Information such as the number of unique individuals who have watched an uploaded movie and the total number of minutes screened, can be provided according to Prime viewers¹ and the number of rentals and the number of purchases, and also from which region (either the U.S. or the U.K.). A screen shot of the number of minutes screened during a month for the YBS/LegacyVision Film movie The Landline Detective, appears below.

A Report On The Number Of Streaming Minutes For The Landline Detective

¹Effective November 1st, 2021, Amazon ceased accepting films for Prime (SVOD). Streaming minutes for this distribution type are hence no longer available. Offers for rentals and purchases (TVOD) are still available through the YBS/LegacyVision Films PVD platform.

All Hawaii TV – A Public Roku Television Channel

Also, because it would have been produced by YBS, a company based in Hawaii, it can be uploaded to the Roku TV channel, All Hawaii TV,¹ which shows streaming content that is related in some fashion to Hawaii, including movies and short films made by Hawaii producers. All Hawaii TV is accessible throughout the U.S., as well as Argentina, Canada, Chile, Colombia, Costa Rica, El Salvador, France, Guatemala, Honduras, Ireland, Mexico, Nicaragua, Panama, Peru, and the United Kingdom, and promises to include more international areas as Roku continues to expand its global reach. YBS movies, A Boy, A Girl And A Dead Cat, Parts Of The Same Circle, Natural Reaction, Tiramisu On The Beach, World Buffet, Before The After, So Close Shig, and The Landline Detective, are available on both Amazon and All Hawaii TV. Vent, The Legend Of Chang Apana, as words breathe, Closing Costs, Grab, and Covid Release, are available on All Hawaii TV.

Natural Reaction On The Main Content Menu For The Roku TV Channel “All Hawaii TV”

While YBS will always work with its clients to pursue distribution through other means – e.g. approaching film distributors, entering film festivals, seeking other online outlets, as well as possibly creating an online DIY site for the movie to be seen and sold – having at a minimum these distribution avenues means that its movies will generally always be available to a wider audience, and not merely be stored on discs that are only seen by members of the cast and crew. These two means, it should be noted, cost very little to upload. Amazon only requires that every movie come with a closed caption file which YBS can create for as little as $1.25 a minute through the transcription-captioning-subtitling company, Rev, and there is no cost to uploading a movie to All Hawaii TV.

Other Online Movie Platforms

Yet another avenue for distributing LegacyVision Films is a relationship that YBS has established with Filmhub, a movie digital distribution platform that allows movie production companies to upload their films in order so that other online movie platforms can discover, order, and stream these movies worldwide on their own sites. Sales on the back end are then shared with every content provider. Co-Founders Alan d’Escragnolle and Klaus Badelt created Filmhub to help filmmakers just like YBS. Badelt, in particular, saw the pains of film distribution from his work in the industry as a composer for over 100 films, which included Pirates of the Caribbean and Gladiator. He wanted to return the power to creators by utilizing technology, rather than complicated sales deals, to distribute films to the world. Filmhub utilizes its technology to distribute 10,000+ titles to over 100+ streaming services such as Amazon Prime, FandangoNOW and tubi. The company collects all payments and provides content providers with transparent online dashboards. There are no upfront costs or hidden fees and companies get to keep 80% of the revenues. YBS uploads its movies to Filmhub where it can be picked up by other companies and further distributed on one, or more, or all, VOD methods, with percentages of any sales revenue earned shared with YBS/LegacyVisions Films.

Company Logos Of Some Of The Platforms Which Stream Movies Obtained Through Filmhub

YBS/LegacyVision Films which have been uploaded to Filmhub and are therefore open to all of these platforms include: A Boy, A Girl And A Dead Cat, The Hidden Battle, Before The After, Closing Costs, Juniper Lane, Natural Reaction, Parts Of The Same Circle, The Landline DetectiveSo Close Shig, Covid Release, and World Buffet. In fact, the platforms on which these movies currently appear include: Amazon Prime Video (see the following paragraph note), Caliber Video, Filmocracy, Millennium TV, Udu Digital,* Nuclear Home Video,** Popsy on Plex, Tubi, International Media Network, Xumo, HooplaTCL, Box Brazil Group, Lookhu, The Timeless NetworkExposure+ TV, Mometu, Stash TV on Fire TV, and Stash TV on YouTube. *NOTE: Udu Digital is a Roku publishing company, which owns the following Roku channels, Free Flix Tonight, Free Movie Channel, Free Movies Now, Free Flix Tonight (Grindhouse), Free Movie Channel Docs, Free Movie Channel Horror, Free Movie Channel Family, 24Hr Movie Channel, Leomark Studios, Free Movie Channel Retro, UDU.tv, and Movie Zyng. Movies accepted by Udu Digital would not necessarily be on all of these channels, but on certain ones where the focused genre of the channel may be applicable to the respective movie. **NOTE: Nuclear Home Video is a new platform scheduled to go live in 2023.

Filmhub Amazon Prime Video Distribution Note: While YBS/LegacyVision Films maintains its own PVD account to upload its movies, distribution is restricted predominantly to the territories of the United States (US) and the United Kingdom (UK) only (Japan and Germany may be possible if subtitling is provided. Filmhub has an arrangement with Amazon whereby movies uploaded to its site which are subsequently picked up by Amazon, will be distributed to numerous additional English fluent countries worldwide in addition to the US and UK. The entire list of all countries appears below in the following screenshot taken from the Filmhub channel description page.

Other Stand Alone Platforms: All YBS/LegacyVision Films automatically appear on the online movie platform, Serenergy, and have also appeared on other platforms such as Artemis Motion Pictures. In the case of the former, the platform was created by the producers of one of YBS’ movies, Parts Of The Same Circle. As such, because of YBS’ association with the site’s producers/creators, movies produced by YBS are uploaded to this platform automatically. The Artemis platform reflects the continued efforts of YBS/LegacyVision Films to constantly reach out to more and more platforms besides that of its own Amazon PVD account and the All Hawaii TV channel, but also beyond that of Filmhub as well.

serenergy & Artemis Motion Pictures – Examples Of More Movie Platforms Pursued By YBS

Film Festivals

It is estimated that there are over 9,000 film festivals worldwide. If an investor desires that its movie be a theatrical release YBS would work with the investor to select those festivals for which the movie’s genre applies and has the best chances of being accepted. But with respect to the process of entering film festivals, there is the innovative distribution avenue presented by the Lift-Off Global Network. Founded by James Bradley and Ben Pohlman, and operating out of the famous Pinewood Studios in the United Kingdom (Pinewood Road, Iver Heath, Buckinghamshire), the Lift-Off Global Network is an organization encompassing worldwide live screening events, distribution initiatives, a seasonal awards ceremony, and an ever growing and active network of independent film creators. Initially established as a film festival itself, Lift-Off has grown into being a huge platform for emerging artists, and consequently, for independent movie production companies like YBS as well. YBS partner Eric Nemoto is a member of the Lift-Off Global Network, and as such its LegacyVision movies can be afforded free submissions to any of Lift-Off’s Film Festivals which spans the globe: Berlin (Germany); Manchester (England); London (England); Tokyo (Japan); New York (USA); Los Angeles (USA); Austin (USA); Toronto (Canada); Amsterdam (Netherlands); Paris (France); Sydney (Australia); and Melbourne (Australia). Of course, submitting a movie to a film festival does not guarantee its acceptance, and often times many very good films will not be screened due to the sheer number of submissions going well beyond the number of theater screens and show times that are available during each festival’s run. However, supporting the emerging independent film community has always been Lift-Off’s number one stated mission, and so in recognition of this, an additional online festival runs in tandem with every live Lift-Off Festival. Every movie submitted to a Lift-Off Film Festival will automatically be considered for the online festival. If the movie reaches a certain standard but does not quite make the selection for the live screenings, the movie will be invited to be a part of the online festival after the decision deadline for each respective live festival has been made.

Lift-Off Film Festivals Occur Year Round And Span The Globe

YBS’ association with the Lift-Off Global Network provides the great advantage of possibly having its LegacyVision Films screened at a number of worldwide film festivals; but if not (i.e. not accepted for live screening), to minimally – provided Lift-Off screening standards are met – have the alternative online movie screening serve as a back up.

FilmFreeway: To enter into any of the Lift-Off Global Network Film Festivals, YBS/LegacyVision Films utilizes FilmFreeway, the world’s #1 way to discover, submit and get tickets to thousands of film festivals, screenplay contests, music contests and photography contests all over the world. Twenty years ago, entering film festivals was no easy task. All submissions were handled offline and if filmmakers wanted a shot at getting in, they’d have to search through lists of events and criteria for entering, fill in paper forms, send a VHS of their film through snail mail, and wait to hear back. It was a slow and tedious process, which is why FilmFreeway was created. Since its inception in 2014 by founder Zachary Jones, FilmFreeway has provided a more user-friendly and cost effective submission and screener system, and has quickly turned into the movie maker’s choice. FilmFreeway enables filmmakers to upload their movies, trailers, and create a movie’s profile a single time, which can then be immediately entered into any festival around the world at the click of a submission button. More than one million filmmakers, screenwriters, and artists use FilmFreeway to submit to over 9,000 of the world’s best film festivals and contests, including 150+ Oscar and BAFTA (British Academy of Film and Television Arts) qualifying festivals. Best of all, FilmFreeway is always 100% free for submitters. YBS/LegacyVision Films maintains all of its completed movies on its project page with FilmFreeway, which enables the submission to any of Lift-Off’s global festivals at no charge, as well as other festivals that an investor may desire to enter into (for a fee).

Film Distributors

Film distribution companies are responsible for the marketing of a film, either directly to the public theatrically or for home viewing (DVD, video-on-demand, download, television programs, through broadcast syndication, etc.). A distributor may do this directly if the distributor owns the theaters or film distribution networks, or through theatrical exhibitors and other sub-distributors. A limited distributor may deal only with particular products, such as DVDs or Blu-ray, or may act in a particular country or market. Two companies that YBS has had some association with are Adler & Associates Entertainment and MarVista Entertainment.² Both distributors are active participants in the American Film Market (AFM), the most efficient film acquisition, development and networking event in the world, which is annually held every fall in Santa Monica, California. Signing one’s movie over to a film distributor should be done only after a lot of thought and consideration however. For often, film distributors typically require long term (10 years+), exclusive arrangements in which they get to keep the first share of any sales proceeds (which can be significant, e.g. as much as $60,000) to recoup their marketing expenses. The fact that a distributor is able to recoup their expenses through the sale of a movie doesn’t, however, absolve the producers (the investor and YBS) from paying any applicable residual payments to SAG-AFTRA talent if any union actors were utilized in the filming of the movie. This major point, coupled with the fact that the producers can elect to pitch their movies directly to other distributors at AFM themselves, are reasons to approach any distribution deal with caution.

International Distribution

In addition to the territories attainable through YBS’ association with Filmhub’s “Rest of World” (ROW) category (see above), the advantage that film distributors provide is that through their already established connections they can take an independent film and pitch it to world markets (e.g. Cannes, Hong Kong, Toronto, etc.) which the average indie filmmaker realistically has no hope of accessing. But as intimated previously, whether this access is worth the signing of an exclusive long term contract that affords the distributor a significant “first dibs” on any sales revenue is really the issue. This is the essential question that the investor will need to consider for which YBS will aid in listing the pro’s and con’s. But even if it is decided that this route shouldn’t be considered, the fact of the matter is that a YBS LegacyVision Film can be directly marketed to foreign distribution outlets if only the movie could be understood in the applicable foreign language. Towards this prospect, the transcription-captioning-subtitling company, Rev, must be mentioned once again. Rev can provide subtitling for over 15 foreign languages (the term “over” is promoted by the company because other languages are likely negotiable) at a rate ranging from $3.00 to $7.00 per movie minute, including: Arabic; Chinese; Czech; Dutch; French; German; Hindi; Italian; Japanese; Korean; Polish; Portuguese; Russian; Spanish; and Turkish.

The Foreign Language Page At The Rev Site

For the investor willing to expend slightly more to translate their movie into additional languages, a wider movie viewing market, may consequently be available. Translations made through Rev may make the movie available to more foreign online movie platforms via Filmhub, as well as open up opportunities to more film festivals, through the Lift-Off Global Network or otherwise.

Other DIY Distribution Methods

In addition to these YBS secured methods of distribution, producers of LegacyVision Films who seek to distribute their movies beyond these means, can opt to create a number of do-it-yourself means of distribution.

Online Video-Sharing Platforms: Once produced, a movie can be presented on YouTube and Vimeo. While movies could be sold to the public through both, YouTube is more popularly utilized by filmmakers to stream their movies while monetizing them through the use of online ads, while Vimeo (provided minimally a “Pro” account is set up) is generally considered better for selling the movie via its video on demand platform.

Video Discs: Though movies on physical discs have long been replaced by movies saved in digitized formats, some people may still prefer to own either a DVD or Blu-ray. Either formats can be ordered through the CD duplication service company, Disc Makers, and its inventory sold directly to the public, or, can be produced by the online publishing company, createspace, and sold via an on-demand basis.

Crowdfunding: Crowdfunding simply refers to the idea of raising funds for a project or cause through a large group of people online. Once a movie is produced, conducting a crowdfunding campaign can not only raise added funds needed (e.g. to pay for greater marketing), but it can also be a great way to distribute the movie (as a reward for levels of contribution). Popular crowdfunding sites include Kickstarter and Indiegogo.

YBS works with its clients to explain the pros and cons pertaining to all possible distribution avenues (including any desired DIY methods) and what it would cost and allows the client to make the final call. In effect, YBS gives the decision keys over to the client who will drive the process when it comes time to distributing their movie.

MARKETING

Note: The following section should be reviewed in conjunction with other information pertaining to marketing that is described under “Social Media Marketing & Online Distribution” on the Movie Making Guidelines page, and “The Online World” and “Social Media Marketing” on the The Changing Movie Landscape page. It should also be noted that any differences in referenced statistical data are the result of the fact that the sourced information was taken during varying periods of time.

The Hollywood Model

Hollywood movies that sell well (and assuredly not all do), do so because of massive marketing budgets that – depending on the movie and its intended release range – can typically be around 50% in “addition” to the production budget. For example, 2019’s Marvel blockbuster, Avengers: Endgame, possessed a massive $200 million dollar marketing budget to go along with its record breaking $400 million dollar production budget.³ While the budgets for Hollywood blockbusters and that of low budget independent films differ like night and day, the basic message and formula are the same. Making a movie and selling a movie are separate expenses, and to be commercially effective, a proper expense amount for marketing should ideally be around 50% of the production budget. However, often, funding for independent films focuses heavily, if not entirely, on the “making” of the movie, and marketing frequently takes on a “we’ll cross that bridge when we get to it” mentality. YBS/LegacyVision Films admonishes against this thinking, instead recommending that all investors plan for this inevitable expense need. Marketing means can include paid social media and search engine advertising, as well as added forms of free and paid-for publicity.

ATTRIBUTION
Information that follows pertaining to social media and search engine advertising comes from the online article, "Online Advertising: Everything You Need to Know in 2020" (https://blog.hubspot.com/marketing/online-advertising). Information pertaining to email list companies is taken from the online article, "Where to Purchase an Email List – Top 20 B2B Data Providers" (https://thesharperpixel.com/where-to-purchase-email-list/).

Paid Social Media Advertising

Every month, there are nearly 2.5 billion active users on Facebook, 1 billion on Instagram, and 330 million on Twitter worldwide. Whether it’s to chat with friends, stay connected to people across the globe, or for business and networking purposes, consumers are on social media for a multitude of reasons — and marketers know it. Because of the sheer number of active users on these platforms, advertising invested in social media channels is at an all-time high. Social media advertising across the world is projected to exceed $8.5 billion in 2020.

Advertising on social media comes with many advantages. It can:

  • Reach very specific target audiences with the help of targeting features and different audiences across all of the social media platforms.
  • Leverage a variety of ad formats to advertise in a way that aligns with marketing goals.
  • Invest in the specific advertising efforts that drive leads and sales for the movie.

Provided some allocation is made to a marketing budget, YBS would aid in designing a social media marketing plan that could include Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, Snapchat, and TikTok. The extent to which any or all of these platforms are targeted will depend on the budget amount allocated. A good video that succinctly explains how social media advertising works is Advertising on social media.

Paid Search Engine Advertising

People conducting a search online are looking for something specific and will click on the first result they believe is going to be the most helpful to them. If the movie somehow appears in organic results on search engines, the investor may think, “Why should I pay to advertise there too?”

Well, here are a few key reasons:

  • On average, advertisers make $8 for every $1 they spend on Google Ads.
  • Advertising on search engines protects one from the competition, who may be advertising on the branded terms used.
  • Search ads appear first in the search engine results pages (SERPs) above any organic results.

A very good video that explains the basic process is What is Google Ads? How Google AdWords Works in 5 Minutes.

Paid search engine advertising gives the investor the opportunity to capture the attention of their audience in a more targeted way than through organic searches alone. Provided some allocation is made to a marketing budget, YBS would aid in designing a search engine marketing plan that will minimally include Google, but could also include Bing and Yahoo. The extent to which any or all of these search engines are targeted will depend on the budget amount allocated.

Added Forms Of Publicity

The online world affords a number of other opportunities to get the word out about any produced YBS/LegacyVision Film. These additional forms of publicity may end up reaching only a small audience (however, every means helps), or, possibly expanding to a much larger audience (for one never knows when anything can go viral through the Internet), and could be done free of charge or through paid services.

IMDb

Upon completion of principal photography of any YBS/LegacyVision Film, an IMDb page is created. IMDb (an acronym for Internet Movie Database) is an online database about movies which contains information on the cast and production crew, and includes personal biographies, plot summaries, trivia, ratings, and fan and critical reviews. The database is operated by IMDb.com, Inc., a subsidiary of Amazon. As of January 2020, IMDb had approximately 6.5 million titles in its database, as well as 83 million registered users.

The Title Portion For The IMDb Listing Of As Words Breathe

Emails

All LegacyVision Films are promoted by YBS via email to lists of people who have had some association to any of its prior movies utilizing a Constant Contact template. Constant Contact is an email service provider (ESP) which can track the status of all emails sent to each member of an address list. The service has the ability to segment an address list into various interest groups or categories, allowing YBS to send targeted information to people who they believe will value the correspondence. The template enables the email to not only provide messages in text, but to also include photos, videos, and links to other documents and online sites. These promotional emails are sent to all of the cast and crew, and their contacts they provide, and are coupled with additional emails associated with previous LegacyVision Films. As YBS continues to make more LegacyVision Films its base contact list will continue to grow. The email template created through Constant Contact also enables each recipient to forward the email to any number of other contacts; thus extending the reach of the email. The email campaigns for three YBS movies appear in the image below.

An Overview Of Three Yellow Brick Studio Promotional Emails For LegacyVision Films

ABOUT THE EMAIL TEMPLATES
Copies of three email campaigns - for the movies "The Landline Detective," "World Buffet," and "Closing Costs" - are depicted in the image above. "Closing Costs" was originally sent out on August 5th, 2019 to 153 emails and had a 64% open rate. "World Buffet" was originally sent out on November 3rd, 2019 to 177 emails and had an open rate of 57%. "The Landline Detective" was originally sent out on May 12th, 2020 to 238 emails and had an open rate of 61%. In the image above yellow colored symbols appear to give the viewer a general sense of how the emails are formatted and what are the exact contents of each. Next to the asterisk (*) is an an image which diagrams how each of the depicted emails should be viewed. Each begins from the top left, proceeding downwards, and then up to the top right of the next column to proceed downwards again, and then continues to the right in the same fashion until the end. While the order of the contents may vary, the subject matters are typically the same and the descriptions provided herein are represented by alpha codes. "A" represents the beginning of each email. It begins with a notification to the reader that the email is being sent to them because of their association with previous Yellow Brick Studio movies and/or someone who is part of the cast or crew of the respective movie. A poster of the movie then follows. YBS posters are designed by Sukhdeep Singh Kalsi, a talented graphic artist from Punjab, India (https://www.imdb.com/name/nm7280558/?ref_=ttfc_fc_cr7). Immediately following or near to the poster is a mini synopsis of the movie. "B" reflects the brief biographies and photos of the producers and important members of the crew, along with links to their IMDb sites. "C" shows various videos which can include trailers, teasers, behind-the-scenes videos, and scenes from the movie. "D" features the section where the cast are announced and the characters they play, along with their photos, and links to their IMDb sites. "E" tells readers where the movie can be viewed (e.g. Amazon, and a Roku TV channel, All Hawaii TV). "F" basically thanks readers for their support and asks them to forward the email to others to help further publicize the movie's release. "G" provides links back to the Yellow Brick Studio website for readers to find out more about YBS' other LegacyVision Films which have been produced or which are in development. NOTE: Viewable email samples for these three movies, as well as all others, are available to anyone on request.
A Sample: Customized emails can be quite extensive, providing the reader with narrative text, videos, posters, photos, and links. To view one particular email that provided a bevy of information – the campaign for the YBS co-distributed movie Parts Of The Same Circle – click here.

The Introductory Heading To The “Parts” Email Campaign Which Was Sent To 651 Recipients On July 6, 2020

Trailers

An integral part of every YBS LegacyVision Film email template is the trailer of the movie being promoted. Movie trailers are not only common on DVDs and Blu-rays, but are very popular on the Internet and mobile devices. Of some 10 billion videos watched online annually, film trailers rank third, after news and user-created video (AWFJ Opinion Poll). An example of a YBS LegacyVision Film movie trailer follows.

The movie trailer for Before The After as edited by Rebecca Lea McCarthy

Purchased Email Lists

The YBS email template can also be marketed by sending it to email lists that can be purchased from any of a number of business to business (B2B) companies (inset image provides the logos of 20 of the more popular). Generally, these companies provide: a list of email addresses; the people (“subscribers”) receiving mail at those addresses, thus defining a community gathered around a topic of interest; the publications (email messages) sent to those addresses; and a reflector, which is a single email address that, when designated as the recipient of a message, will send a copy of that message to all of the subscribers. Purchasing of lists of emails for email marketing should be done with discretion and will be dependent on whether the target audience favors the viewing and purchasing of independent movies. For while there are a lot of reputable data providers, the key to maximizing a return on the investment of purchasing email lists will be to purchase contacts that will be more inclined to open the template. If the decision is to pursue buying email lists, attempts will be made to discern whether the list being offered by the B2B company is an audience that has a greater probability for opening emails pertaining to watching (and therefore purchasing) a newly released independent movie. A good YouTube video that cuts to the heart of the issue is When Does It Make Sense To Buy An Email List?

Bunker 15

Still another form of introducing a LegacyVision Film to the independent movie public is to contract out the services of Bunker 15. Founded by Dan Harlow, a UCLA Film School graduate and former successful tech company CEO, who left Silicon Valley after two decades to start Bunker 15 Films, which believes every film (VOD or theatrical) deserves to find an audience. Its smart-tech publicity engine, which utilizes high-leverage methods of promotion on social media and through online communities, to help find the right journalists to promote every movie. Whether the movie has a limited theatrical release or is a straight-to-VOD feature, Bunker 15 can reach out to the journalists that are interested in writing a story about the movie’s release and its online platform can put films in front of the audiences that care the most about the movie’s subject.

Rotten Tomatoes

A particularly unique service that Bunker 15 provides is that it secures a review of the movie on Rotten Tomatoes, the review-aggregation company created by Senh Duong, Patrick Y. Lee, and Stephen Wang.

Whether “Certified Fresh,” “Fresh,” Or Even “Rotten,” A Tomatometer Rating Extends A Movie’s Reach

Rotten Tomatoes and the Tomatometer score are the world’s most trusted recommendation resources for quality entertainment. As the leading online aggregator of movie and TV show reviews from critics, it provides fans with a comprehensive guide to what’s Fresh – and what’s Rotten – in theaters and at home. Anyone looking for a movie recommendation, or to share an opinion, finds the right place by going to Rotten Tomatoes. Admittedly, for an independent movie, the number of reviews will be limited (perhaps 5-6, and the subsequent audience responses proportionately reduced), but they will be reviewed by writers that Bunker 15 has secured who focus on reviewing independent films and who will view a movie within the context of stories produced as low budget indie features (as opposed to first run Hollywood big budget blockbusters). Regardless of the number of reviews and ratings, obtaining a Rotten Tomatoes rating – good, bad or indifferent – will provide any LegacyVision Film with greater exposure. Some great articles which attests to the services of Bunker 15 include those written by Film Daily and The Film Collaborative.

Other Media Opportunities

Certain movies produced by YBS/LegacyVision Films, have also been featured on television stations (cable and network affiliates), online radio programs, and in print media. Basically, any and all media opportunities that arise and have the potential to promote a movie will be explored.

Cable Television Program: Ana Jimenez McMillan, star and producer of the crime thriller, Natural Reaction, describes her experiences.

Radio Talk Show: Radio host, Lance Motogawa, interviews YBS producer Eric Nemoto about the company’s upcoming LegacyVision Films.

Local Network Affiliate: A report by Hawaii’s ABC affiliate, KITV, about how YBS successfully coped with the pandemic – click here.

Online Movie Review: A movie review of the The Landline Detective, by a Washington state online newspaper, can be viewed here.

Weekly Newspaper Article: An article on Chic Hess, the inspiration behind Prof Blood – Basketball’s First Great Coach, can be viewed here.

YBS works with its clients to explain all possible marketing avenues and will promote the movie within whatever budget is allocated. And again, investors make the final call on how their movies are marketed.

 

 

 

¹All Hawaii TV is owned by YBS producer, Eric Nemoto; hence all LegacyVision Films, on the client’s approval, are uploaded automatically.

²Adler & Associates Entertainment approached YBS because of an interest in obtaining rights to represent the completed YBS/LegacyVision Film movie, Natural Reaction. After an extensive period of review and counter negotiation, YBS elected not to sign the proposed agreement. MarVista Entertainment is the distributor that the proposed movie in development, Athena & Lucifer In The 21st Century, was pitched to by Jon Brekke but to date has not been picked up.

³Various online articles conclude these figures, including Avengers Endgame: Marvel have spent a record amount on promotional campaign and Is ‘Avengers Endgame’ The Most Expensive Movie Ever Made?

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